Our Story

FeelDazzling – Discover Your Next Beauty Obsession

At FeelDazzling, we aim to provide a unique selection of cosmetics and beauty essentials from beloved Eastern European and popular high street brands – all at the best prices. Our mission is simple: to bring together the products you love and the quality you deserve, in one beautiful place.

Our Calling

We know how hard it can be to find your favorite brands all in one shop – especially if you’re a fan of both high street staples and cult-favorite Eastern European gems. That’s why we created FeelDazzling – a home for beauty lovers who want access to everything they adore, without compromise.

Our Story

FeelDazzling was founded in 2019 by Daniela and Gabriel, driven by a desire to bring trusted Eastern European beauty brands to more people. We started small – just three products, packed and shipped from our home. By our first birthday in November 2020, we had surpassed 10,000 orders – a milestone we never imagined reaching so soon.

Today, we’ve expanded to over 5,000 products and proudly fulfilled more than 60,000 orders. We continue to grow thanks to our amazing community of repeat customers who love our selection, our service, and our commitment to authenticity.

We work exclusively with official suppliers to ensure every item is 100% genuine. We’ve also built our own operational systems to streamline our logistics and improve every aspect of your shopping experience.

Always Evolving

As the beauty industry evolves, so do we. We’re constantly adding new brands, discovering the latest trends, and welcoming more clean, vegan, and organic products to our collection. From skincare to haircare, body care to makeup, we have something for every beauty routine and every beauty need.


Welcome to FeelDazzling

Your destination for authentic beauty from Eastern Europe and beyond – with quality, care, and dazzling prices.


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