Welcome to FeelDazzling’s Privacy Notice.
This Privacy Notice provides information on how Purple and Blue Ltd (trading as FeelDazzling) collects and processes your personal data when you visit our website https://feeldazzling.com, create an account, browse, or make a purchase.
1. Important Information and Who We Are
Purple and Blue Ltd is the controller and responsible for your personal data (referred to as “we”, “us”, or “our” in this privacy notice).
We are committed to protecting your privacy and respecting your personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other relevant laws.
Contact Details
Legal Entity Name: Purple and Blue Ltd
Trading Name: FeelDazzling
Email: [email protected]
Address: Unit 5, Dodwells Bridge Ind Est, Jacknell Road, Hinckley, LE10 3BS
We may collect, use, store, and transfer different types of personal data, including:
- Identity Data – such as your name, username, or similar identifier.
- Contact Data – including your billing address, delivery address, email, and phone number.
- Financial Data – such as payment card details (handled securely via our third-party payment processor).
- Transaction Data – details of products you’ve purchased from us.
- Technical Data – IP address, browser type, device information, operating system.
- Profile Data – including username, password, preferences, and feedback.
- Usage Data – information about how you use our site and services.
- Marketing and Communications Data – your preferences for receiving marketing from us.
We do not collect any Special Category Data (e.g. health, ethnicity, religious beliefs) unless explicitly required and with your consent.
3. How We Use Your Personal Data
We only use your data when the law allows us to. Most commonly, we will use your personal data to:
- Register you as a customer.
- Process and deliver your orders.
- Manage payments, fees, and charges.
- Communicate order updates and support.
- Send relevant marketing (only with your consent or where lawful).
- Personalise your experience and show tailored content.
- Improve our website, services, and user experience.
- Detect, prevent, and address fraud or technical issues.
You will not be subject to decisions based solely on automated processing that have a legal or similar effect.
4. How We Share Your Personal Data
We may share your data with:
- Service providers (e.g., payment gateways, couriers, IT service providers)
- Professional advisers (e.g., accountants, legal consultants)
- Authorities where legally required (e.g., for fraud prevention)
We do not sell or trade your personal data for commercial purposes.
5. International Transfers
Some of our external service providers (such as email tools or analytics platforms) may store or process your data outside the UK.
Where this happens, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the ICO or ensuring the provider is part of the UK’s adequacy decisions list.
6. Data Security
We implement appropriate security measures to protect your data, including:
- Encryption of payment details via secure checkout
- Strong password protection for registered accounts
- Regular reviews of technical and organisational security measures
Despite these measures, no method of transmission over the internet is 100% secure. We encourage you to keep your login credentials safe.
7. Data Retention
We retain your data only for as long as necessary for the purposes for which it was collected, including legal, accounting, or reporting requirements. For example:
- Order data is retained for 6 years (legal obligation)
- Marketing preferences are stored until you withdraw consent
8. Your Legal Rights
You have rights under UK GDPR, including:
- Right to access – request a copy of your data
- Right to rectification – correct incomplete or inaccurate data
- Right to erasure – request deletion of your data in certain circumstances
- Right to object – object to processing for direct marketing
- Right to data portability
- Right to withdraw consent – where you’ve previously given it
You can exercise your rights by contacting us at [email protected].
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.
9. Marketing Communications
You can choose whether to receive marketing communications from us. We will only send you emails if:
- You have opted in to receive them
- You are an existing customer (we rely on legitimate interest)
You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us directly.
10. Cookies
Our site uses cookies. For more information, please see our Cookie Policy.
11. Updates to This Policy
We may update this policy occasionally to reflect changes in law or our practices. Please check this page from time to time to ensure you are aware of any updates.