Colossal Curl Bounce long lasting mascara turns up the volume with up to 24 hours of bouncy curl. The Curl n’ bounce brush separates, coats & curls lashes for high volume and curl impact. Our memory-curl formula holds curl all day with no flaking, smudge resistant and clump-free. How to apply: Step 1. For best results, hold Maybelline Colossal Curl Bounce’s brush against lashes and extend from root to tip Step 2. repeatedly in an upwards motion until desired volume and curl is achieved.