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Are you fed up of fighting the frizz? Whether you’re lusting after smooth curls, soft waves, or shiny straight strands, the Keratin Smooth collection promises up to 72 hours of frizz control. So now you can keep your look confidently under control, no matter what the day throws at you.

BOOSTS MOISTURE & SHINE. Hydrates and replenishes for softer, shinier and more manageable strands

All Hair Types Welcome. Achieve your hair goals, whether that’s defined curls, smooth waves or sleek, straight strands

KERATIN-ENHANCED FORMULA. Keratin proteins help to rebuild hair cells, leaving strands stronger, silkier and easier to manage.

Enriched With Marula Oil. A fast-absorbing, ultra-lightweight oil seals hair follicles for ultimate softness and shine.

5 BENEFITS IN 1. Our professional formula is designed to fight frizz, detangle knots, boost shine, add softness and tame fly-aways.

As part of the 7-Day Smooth System, this shampoo works with the heat of your straightener to transform unruly hair into salon-smooth hair that lasts up to 4 weeks*. You can easily create your style daily with less frizz and more manageability. Gentle enough for everyday use and on colour-treated hair. The system works using Thermal Technology to activate the 7-Day Smooth system.

*With the entire system.

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Since the start in 2019 we had more then 200,000 happy customers.  See our about us page.

Same Day dispatch for orders placed till 12:00 Monday to Friday. Orders After 12:00 will be dispatched next working day. Read our shipping policy.

Same Day dispatch for orders placed till 12:00 Monday to Friday. Orders After 12:00 will be dispatched next working day. Read our shipping policy.

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