Eveline Cosmetics Total Action eyelash serum combines a beautifying serum, a growth activator and a mascara base. It visibly strengthens and improves weak and brittle lashes, plus contains luxury ingredients such as argan oil and hyaluronic acid which nourish the lashes. Long-term use results in stronger, longer lashes that are less prone to falling out. How to apply: Step 1. To be used daily before you go to bed. Using the included applicator, start at the base from the inner corner to the outer along the base of the lash line.